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|However, having the right website security solution in place is not enough by itself to turn the tide. Online merchants need to advertise their investments in website security and the commitment to their customer's protection. As proven time and again, trust marks are one of the best ways to convey the notion of site security and establish peace of mind with would-be consumers.|
This paper examines how recent trends in Internet trust marks can help restore confidence in online shopping, and as concluded by at least one recent study, even induce those who do shop to spend more.